King of Pong started out as a small ping pong tournament for our clients at Undefined. A ping pong game with revolving ping pong tables and crazy rules.
Things got out of hand and two years after the first event, we opened our own ping pong popup club in a former supermarket in Driekoningenstraat, Berchem: King of Pong Social Klub. For 3 months we hosted parties, tournaments and were a local hangout for the neighbourhood.
We created everything from A to Z. From our opening campaign, building the bar, visual identity, King of Pong ping pong tables etc.
This project was a collab between: Koray Sels, Vincent Peters, Bram van Bree and yours truly.
The designs shown here were made by yours truly.
