King of Pong originated as a modest ping pong tournament for our clients at Undefined, featuring crazy ping pong tables and unconventional rules.
Things got out of hand and two years after our first event, we transformed a former supermarket in Driekoningenstraat, Berchem, into our own ping pong popup club – the King of Pong Social Klub. Over the course of three months, we hosted parties, tournaments, and became a local hotspot for the neighborhood.
We took care of everythting from A to Z, including the visual identity, bar construction, the creation of the mad King of Pong ping pong tables, posters and all the events.
This project was a collaborative effort by: Koray Sels, Vincent Peters, Bram van Bree and me.
The campaign video was made by Cameltown and DOP Hannes Blomaerts.
The designs shown here were made by yours truly.
