Stop...

Space is the place...

OK bye...

Always moving...

Making progress...

1%...

Stop...

B1980

Year
2020
Website
b1980.be

Design, website and identity for B1980, the techno alias of Bert Libeert.

The visual identity draws inspiration from the hollow mask illusion—a perceptual phenomenon where a concave mask appears convex, except for schizophrenic individuals. They see through its illusion. The hollow mask serves as a metaphor for the myriad personas of Bert and gives a glimpse into his dark side.

Back then our 3d skills at Undefined we’re non-existent so we decided to make the mask in real life. Collaborating with creative studio LMNT, we casted Bert’s face and crafted a physical mask. Surprisingly, the making of pictures captured the essence so compellingly that they became integral to the artwork. The process is key boys and girls!

Together with Koray Sels and our interns at Undefined we crafted the video of the revolving mask. Website made by talented Koray Sels.

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